5. Big Tuna Bags
Brand Copy, Copywriting, Content Development, Positioning
Aaron, a Seattle-based commercial fisherman, had a bag-making side hustle that he wanted to grow.
His brand at the time, "Porteur,” was uninspired, inauthentic and out of touch with Aaron's target demographic. He needed a new brand, website and social presence.
Working with Lawnchair Studio, a new brand was built for Aaron and his creations. The name Big Tuna was derived from his nickname. It speaks to his career and life in the Pacific Northwest without relying on tropes about the region.
Big Tuna is whimsical, fun-seeking and friendly. Big Tuna doesn't employ paraphrased John Muir quotes or images of Sasquatch to sell bags that are made in Seattle.
Big Tuna needed provide a different vision for what a northwestern craft brand could look and feel like.
Big Tuna's voice is humble, cheeky and fun. This needed to run through every aspect of the brand.
Major Initiatives:
- Brand Strategy/Copy
- Mission Statement/Vision
- Brand Copy Guidelines
- Marketing Copy
- Product Copy
- Packaging Copy
- Site/Print Copy
- Social Copy
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